BEHIND THE BRAND
We sell beautiful products, but we’re more than that. We are committed to preserving India’s rich craft heritage and working with artisans to ensure meaningful improvement in their livelihoods. Read on about our values
Integrity: To the craft and to our stakeholders. Treating our artisan partners with respect and dignity. Paying living wages and sharing earned income from product sales with artisans. Each of our garments uses at least one traditional craft. We source fabrics directly from our artisans, and are in the process of setting up long term partnerships with them for profit sharing.
Transparency: Price shouldn’t be a black-box. Sharing cost break-down for each of our products, so that all our customers know where their money is going. Visit our product pages to find out how much each of our garments cost.
Community: Our success lies in the success of our partner artisans. Contributing to their success through long term partnerships, capacity building and social development
Sustainability: Waste is a design flaw. We use natural fibers, azo free dyes, and strive to use every inch of fabric possible. If you have ideas on how we can be more sustainable, send them our way :)